The whitewashed colonial town — Goiás is a gentle pleasure to wander — cobbled streets of low, whitewashed colonial houses and simple Baroque churches, harmonious and human-scaled, baking under the big cerrado sky, with the red river running through. It's less grand than the Minas gold towns, but beautifully preserved and atmospheric, especially in the softer light of morning and evening. See the churches, the old governor's palace, and the market, and enjoy the quiet, sun-warmed rhythm of a former capital that time gently passed by.
Cora Coralina's town — Goiás is the beloved hometown of Cora Coralina, one of Brazil's most cherished poets, who lived and wrote here in a riverside house that is now a moving museum — her rooms, her belongings, her words, and her spirit of everyday wisdom and simple beauty preserved as she left them. For Brazilians, the pilgrimage to her house is deeply meaningful; for any visitor, it's a lovely, intimate window into the town and its most famous daughter. It gives Goiás a poetic soul that suffuses the whole place.
The Fogaréu procession — Goiás's most extraordinary event is the Procissão do Fogaréu, a torchlit Holy Week procession on the Wednesday of Semana Santa — hooded figures (the farricocos) carrying flaming torches run through the darkened, silenced streets re-enacting the search for Christ, an eerie, dramatic, centuries-old rite unlike anything else in Brazil. If you can time your visit for it, it's unforgettable; even year-round, the town's strong religious and cultural traditions give it depth. It's the town's signature moment.
Cerrado food and the Serra Dourada — Goiás sits in the cerrado, and its food is the distinctive cuisine of central Brazil, built around pequi — a strong-flavoured, spiny cerrado fruit that divides opinion — in dishes like galinhada com pequi (chicken and rice with pequi) and arroz com pequi; plus empadão goiano (a hearty savoury pie), pamonha (sweet corn parcels), and guariroba (a bitter palm heart). And the town is ringed by the Serra Dourada, cerrado hills of waterfalls, swimming holes and unique savanna flora, perfect for a day in nature. Try the pequi (carefully — never bite the spiny stone), and get out to a waterfall.