The Pelourinho and the Baroque churches — Salvador's postcard heart is the Pelourinho, the UNESCO old town on the clifftop — a maze of steep cobbled streets and squares lined with colourful colonial houses in every hue, alive with drumming groups, capoeira circles, craft shops and music. Its churches are astonishing: the Church and Convent of São Francisco has one of the most lavishly gilded Baroque interiors in the world, a blaze of gold carving. Wander the coloured streets, step into the gold churches, and feel the layered history — colonial, African, devotional — of Brazil's first capital.
Afro-Brazilian culture — Salvador is the heartland of Afro-Brazilian heritage, and its culture is everywhere and alive — the whirling martial-art-dance of capoeira in the squares; the thunder of samba-reggae drumming groups like Olodum; the religion of candomblé, with its orixás and rituals; and the white-lace dress and jewellery of the Baianas. Watch a capoeira roda, catch a drumming rehearsal, learn about candomblé at the museums or a terreiro, and you touch the African soul of Brazil. It's the deepest, most powerful thing about the city.
Bahian food — Bahian cuisine is one of Brazil's greatest, rich with African roots and dendê (red palm oil). The street icon is acarajé — a black-eyed-pea fritter, fried in dendê and split and stuffed with vatapá, shrimp and salad, sold by the white-clad Baianas; the set-piece is moqueca, a fragrant seafood stew of coconut milk, dendê and coriander; and there's vatapá, caruru, bobó de camarão and cocada sweets. Eat an acarajé on the street, a moqueca in a restaurant, and drink a caipirinha; the food is a highlight and an education.
The bay, beaches and Carnival — Salvador sits on the huge Bay of All Saints, and the water is central — the Lacerda elevator drops you to the bay-front lower town and the Mercado Modelo, and boats cross to the bay islands. On the ocean side, the Barra beaches and the lighthouse, and the Atlantic beaches beyond, are the city's playground and sunset spots. And Salvador throws one of the world's biggest Carnivals — a street party of trios elétricos (music trucks), blocos and millions of revellers. Between the bay, the beaches and the rhythm, the city's joyful energy is irresistible.