The colourful old town — Lunenburg's charm is its townscape — the original 1753 British grid, laid out on a steep hillside above the harbour, lined with wooden houses painted in bold, cheerful colours (red, blue, yellow, green), many topped with the distinctive overhanging "Lunenburg bump" dormer. It's remarkably intact and beautifully kept, a UNESCO gem you explore on foot, street by street, house by colourful house, with the harbour below and the churches (the wooden St John's Anglican among them) rising over the roofs. Simply wandering the colourful grid is the essential pleasure.
The waterfront and the schooners — Below the old town, the working waterfront is the town's other half — a row of iconic red wooden buildings on the wharves, fishing boats, and the tall masts of the schooners. Lunenburg built the Bluenose, the champion racing-and-fishing schooner that's a Canadian icon (on the dime), and its successor, the Bluenose II, calls the harbour home (sailings when in port). The excellent Fisheries Museum of the Atlantic, on the waterfront, tells the story of the Grand Banks fishery, shipbuilding and the schooners. The maritime heritage is alive here, not just displayed.
Seafood and the sea — Lunenburg is a fishing town, and the Atlantic seafood is a highlight — lobster, scallops (from the famous local fleet), haddock and fish and chips, seafood chowder, and mussels, fresh off the boats, at the waterfront restaurants and pubs. There's also the local Lunenburg pudding (a spiced pork sausage) and Solomon Gundy (pickled herring) from the town's German-Nova-Scotian heritage. Take a harbour boat trip or a whale-watching tour, eat a lobster or a bowl of chowder on the wharf, and the sea is the whole point.
The South Shore — Lunenburg is the jewel of Nova Scotia's South Shore, and the surrounding coast is lovely — the neighbouring town of Mahone Bay, with its three photogenic churches reflected in the water, is minutes away; the coast is dotted with beaches, coves and lighthouses; and the iconic Peggy's Cove lighthouse and the city of Halifax are within an easy drive. Combine the town with a South Shore drive for the classic Nova Scotia scenery — colourful ports, rocky coast and Atlantic light. It's a beautiful region to explore around the town.