The heart of England, and the birthplace of the Industrial Revolution at Ironbridge Gorge. Stratford-upon-Avon keeps Shakespeare's town and theatres; Warwick has one of Britain's best-preserved castles; the Malverns and the Shropshire Hills provide the green; and Birmingham — more canals than Venice, a serious food scene and the 2026 Commonwealth Games host — anchors it all.
- Stratford-upon-Avon — Shakespeare's birthplace and the RSC
- Warwick Castle
- Ironbridge Gorge, a UNESCO World Heritage Site
- Birmingham — canals, the Jewellery Quarter and the Balti Triangle
- The Shropshire Hills and the Malverns
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Headline destinations
The places VisitBritain leads with in West Midlands.
Cities
West Midlands by experience
The VisitBritain themes this region delivers on.
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Arts & Culture Free national museums, the West End and the world's biggest arts festival -
Food & Drink Whisky, the pub, the Sunday roast and a lot of Michelin stars -
Film & TV Standing where Harry Potter, Outlander and Bridgerton were shot -
Shopping Department stores, arcades, vintage markets and Harris Tweed
More of England
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London One of the world's great cities, and a country's worth of things to do -
South East England Windsor, Oxford, cathedral cities and the white cliffs -
South West England Stonehenge, Georgian Bath, Jurassic cliffs and the Cornish coast -
East of England Cambridge, the Broads, big skies and a quiet coast -
East Midlands The Peak District, Sherwood Forest and stately-home country -
Yorkshire & The Humber Two national parks, a walled medieval city and the Brontë moors -
North West England The Lake District, the Beatles' Liverpool and Manchester's music -
North East England Hadrian's Wall, Northumberland's castles and empty beaches